Amid increased competition in the ramen market, Ling Ling sought a strategy to highlight their expertise and heritage to consumers. Opting for animation over an expensive live-action shoot, we aimed to create a captivating narrative about ramen's history and Ling Ling's dedication to it. Our approach included crafting an animated long-form video and a matching landing page to educate consumers about the intricate craftsmanship behind their authentic ramen offering. Leveraging animation allowed us to produce an educational and imaginative video, showcasing scenes that would have been impossible to capture in a live-action format.
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