SCION BRIEF: OUR CARS ARE AS UNIQUE AS OUR CUSTOMERS.
Hit young, hip, urban kids with a brand that was literally built for them. Totally customizable cars that you can only buy online, and the storytelling must always focus on an individual and what they are into. The brand had already done all the artist/musician/barista stereotypes, so I figured, let’s push the character. By introducing the idea of a "teleporter," we could have some sci-fi fun and really push the CGI.