Tandem Diabetes Care is a leading company in insulin pump technology, dedicated to enhancing the lives of individuals with diabetes through innovative solutions. Their advanced pump systems provide users with greater convenience, flexibility, and precision in managing their condition. Despite lacking personal experience with diabetes, our team conducted thorough research to understand the challenges individuals face, inspiring the insight of "ability to do" and the tagline "You can do that" for Tandem's latest pump, which offers users newfound freedom.