Vaya is a new-to-world hydration brand aspiring to become the foremost choice for health-conscious individuals seeking premium hydration solutions. Our task was to reinvigorate the brand, starting with an in-depth competitive analysis to determine a fresh positioning. Once we found our north star in “Premium + Passion”, we went to work developing the brand from the ground up. This involved creating a new logo, visual identity, and packaging from scratch. To expedite our presentation to investors, we leveraged AI to generate all photography assets and developed high-fidelity 3D packaging models.
“Every day brings a new opportunity to become a better version of ourselves. We know it’s hard work, and it may not be for everyone, but for those who put in the effort and commit, you can achieve the goal of being your best self.”
Deliverables: Brand & Strategy / Visual Identity / Investor Deck